Susan Lee Blanchard, MBA, ABC by IABC, CAAP

· Strategic planner
· National award-winning writer
· Accredited Business Communicator (ABC) by the International Association of Business Communicators (IABC)
· Master’s degree in Business Administration (Marketing)
· Communication and Advertising Accredited Professional (CAAP) by the Institute of Communication Agencies (ICA)

As Managing Director of Marketing and Communication Accounts at Legacy Public Affairs, I deliver solutions to ensure clients are thrilled with the results. Typically that means ensuring they reach their business objectives. Whether clients are expanding a business to new markets, engaging employees around the world, or planning to invest in the community for the greater good of the company and humankind, I’m there, working with a team, to help them succeed.

Marketing and communications experience doesn’t guarantee success. But when an IABC Accredited Business Communicator puts her Marketing MBA to work with a hard-working team, goals are met, deadlines are reached, money is made and business leaders and clients are satisfied.

Over the years, I’ve launched dozens of programs and campaigns that have won awards and achieved great results. But no matter how much I believe in myself and the talents I bring to my work, it is my managers, staff and clients who ultimately determine the quality and value of my services. So far, they say I’m doing things right.

I won’t rest on past performance, however. I’ll draw from the skills listed below to guarantee your success. For a meeting, please call me today.

  • Content writing, news stories and blogs, copywriting, speeches, narratives for annual reports and websites
  • Employee communications for idea generation, engagement, trust-building, top-down messages, employee recognition and conflict management
  • Writing for business, marketing and communication plans
  • Media plans with measurable objectives
  • Media relations for pitching news to journalists, newsjacking, story tracking and analysis, and talking points and meet-the-media training for executives
  • Business events and workshops for clients, customers and employees
  • Plans for sustainability, corporate social responsibility and community investment
  • Stakeholder engagement plans, policies, procedures and consultations
  • Issues management, crisis communications planning, training for crisis scenarios and reputation management
  • Social media strategies, policies, listening, engagement, analysis, key messages and lead generation